Vertical Group buys Holiday Experts - 03/07/2009
homeworking is a "good fit" for Vertical
Press Release- Vertical Group Buys Holiday Experts
2nd July 2009
The Vertical Group have confirmed that they have purchased the trading assets of Holiday Experts including, Websites, database, bookings and intellectual property rights and have created a new trading division of Vertical Group which will trade as a Freedom Travel Group member under Miss Ellies Travel.
Holiday Experts had been trading for 4 years and was based in Barrow, Cumbria.
Peter Healey, CEO The Vertical Group said: “Holiday Experts has an excellent brand profile and position in the homeworking sector of the market. We are fortunate to be in a position whereby we could purchase The Holiday Experts assets and in doing so protect the 29 homeworkers and management team and more importantly the Holiday Expert clients and all of their bookings, which have been transferred to Miss Ellies Travel and are now protected under the Freedom Travels ABTA and ATOL.
“ Mike Russell will remain in the business as managing director and will manage the integration of the 29 strong team of homeworkers and administration support team with the services provided by Miss Ellies and Freedom Travel.
“Holiday Experts have led the way in developing a strong web presence to generate leads and adding them to our portfolio will allow us to support the continued growth of this area from within our existing businesses.
“In these challenging times there is a need to lower overheads and control costs. In joining Freedom Travel, we have achieved that objective”
Other Vertical Group brands include, TARSC, www.bedbank.com, www.bedbankski.com and Miss Ellies Travel.
ENDS
Issued by Amanda Taylor 07595 778433-PR Manager Vertical Group
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http://www.travelweekly.co.uk/Articles/2009/07/02/31348/vertical-group-buys-holiday-experts.html